Nor do you know any issues they may encounter, so you can address them. With standard analytics solutions, you only see your own first-party data, so you don’t know the mobile habits of consumers across the remaining 4 hours and 59 minutes a day that they aren’t on your app or site. The same goes for the data your CRM receives. Even the giant walled gardens of Facebook and Google only see a third of a user’s time on mobile, meaning that offering a personalized mobile experience can be tricky. There is no way for them to see the full user journey, with 95% of a mobile users’ journey remaining a mystery. On mobile, brands only see the part of the consumer journey that happens in their own apps, mobile sites, and ecosystem. How beneficial can Data Analytics technologies be for CRM and Cloud products in Sales? Publishers, brands, and advertisers need marketing technology that enables organizations to understand the entire mobile user journey.

It’s a revolution for marketing software offering because MarTech products currently work in silos. The reasons behind my choice to become full-time at Ogury as the new CTO include that Ogury is now building a platform that merges AdTech and MarTech - the world’s first end-to-end, fully integrated data, insights, and activation solution.įor me, this is a huge opportunity to create a new market. What galvanized you to join Ogury?įor the past three years, I’ve increasingly contributed to Ogury, both as a member of the advisory board and as a technology advisor. When I’m using Twitter or Facebook, my stream is well organized to be relevant, and when I’m driving my car, Waze uses AI to find me the best ways to avoid traffic jams. When I listen to music, watch a movie through VOD or buy something on Amazon, I get good recommendations to discover new artists, movies or products I will like. The conversational interface of AI is how Siri understands you, and deciphering the meaning is down to Machine Learning. Siri is trained on AI and Natural Language Processing.

I use Siri to schedule meetings, send texts and get recommendations of good restaurants around me. Take the use of a smartphone, for instance, a device that most people have, which ultimately means that they use AI a great deal during the day, without even realizing it. Know My Company Tell us about your interaction with data science, AI and other intelligent technologies in your daily life.ĪI is becoming increasingly integrated into our lives. It helps to go to meetups, meet founders of AI startups and ask questions. Investing time into learning how AI works and then practicing using it is the best way.

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